We worked with the team at Tommee Tippee to design & develop ideas for a new innovative product that could benefit parents & be visually appealing for children.
Our involvement initially started with brainstorming ideas, turning these into sketches, and eventually producing a physical prototype of the product, ready for mass production.
The overall goal of this project was to produce a children’s drinks bottle that would be functional and visually appealing at the same time. The No Knock® cup is a unique open top cup for toddlers that won’t tip over, allowing families to enjoy mealtimes without the mess. The challenge was how to save innocent carpets, rugs and tabletops from accidental spills when kids are on the move.
We needed to display our depth of knowledge within an industry like this, understanding what pain points parents face when bottle-feeding their children, how we can solve these and how to appeal to the child to want to use the bottle.