Reckitt Benckiser
Dettol Soap in India
brief
By expanding into the Indian Market, Dettol were challenged with a unique point-of-sale environment. Shops in India often don’t have the luxury of product displays, with space being a premium and products regularly stacked up high.
Dettol challenged billd to create a soap bar that retained its brand values and differentiated them from competitors, whilst being stackable up to 15 products high.
Different soap shapes were sketched, modelled and tested, before optimising a design that met all the requirements.
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