Half a million people in the UK live with atrial fibrillation (AF) and many don’t know it.
Together with biotech start-up Rapid Rhythm, we developed an intuitive medical device to improve the experience of taking ECG heart readings used to identify AF.
Through user-insights, we found that existing ECG devices were complicated to use, time-consuming and often resulting in costly false readings. The traditional process of getting an ECG could unnerve patients and come across as intimidating.
Our product designers had to produce a concept for a device that was less invasive, easy to use and less intimidating.