Inspired by the findings from the Insight phase, we generate a range of concepts that integrate research, technical knowledge and creative thinking.

Exploring and defining the product opportunity, we’ll work to establish the design intent, feasibility and positioning in the market.

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Product design sketches are often used in the early stages of the ideation process to explore various design possibilities and to communicate ideas internally within a design team or with clients and stakeholders.

Product Rendering

3D Product renders are typically used in later stages of the design process, when the product concept is more refined and closer to its final form.

Renders provide a lifelike view of the product, including its materials, textures, colors, lighting, and environment. They offer a clear visualization of how the final product may look in real life.

3D CAD Design

3D CAD design has revolutionized the design process, enabling faster, more accurate, and more efficient product development. It empowers designers and engineers to bring their ideas to life in a virtual environment, leading to better products and reduced time to market.

Product Design Concepts

Product concepts are abstract ideas or preliminary designs that represent the features, functions, and value propositions of a product. These concepts are the initial stage in the product development process and serve as a foundation.


Re-engineering a product is a strategic decision aimed at improving a product's performance, marketability, and competitiveness. It allows companies to keep their product offerings up to date, meet customer expectations, and remain agile in a dynamic business environment.