Inspired by the findings from the Insight phase, we generate a range of concepts that integrate research, technical knowledge and creative thinking.

Exploring and defining the product opportunity, we’ll work to establish the design intent, feasibility and positioning in the market.

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Sketches are often used in the early stages of the design process to explore various design possibilities and to communicate ideas internally within a design team or with clients and stakeholders.


Renders are typically used in later stages of the design process, when the product concept is more refined and closer to its final form.

Renders provide a lifelike view of the product, including its materials, textures, colors, lighting, and environment. They offer a clear and polished visualization of how the final product may look in real life.

3D CAD Design

3D CAD design has revolutionized the design process, enabling faster, more accurate, and more efficient product development. It empowers designers and engineers to bring their ideas to life in a virtual environment, leading to better products and reduced time to market.

Product Concepts

Product concepts are abstract ideas or preliminary designs that represent the core features, functions, and value propositions of a potential product or service. These concepts are the initial stage in the product development process and serve as a foundation for further exploration and refinement.


Re-engineering a product is a strategic decision aimed at improving a product's performance, marketability, and competitiveness. It allows companies to keep their product offerings up to date, meet customer expectations, and remain agile in a dynamic business environment.